Note: Please note, due to international COVID related boarder closures - Only candidates based in Australia will be considered for shortlisting
Primary Objectives
The role of the CRM & Content Specialist is to assist the execution of National CRM and retention strategy through building, proofing, analysing and monitoring web and email content. Reporting into the CRM Manager, the candidate will need to be able to demonstrate the following:
A fundamental understanding of email marketing and customer retention principals;
Experience writing and proofing long form and short form content;
Experience building email templates (drag and drop functionality); and
An eye for detail particularly with proof reading email/web content. Position Responsibilities
MAJOR TASKS & SUPPORTING RESPONSIBILITIES
Building web and email content that engages existing and nurtures new customers
Aggregating customer insights and feedback from internal teams (Product, CX, DIS) to inform retention strategies
Identify new content opportunities that directly address segmentation objectives
Translate social and PR content into snackable, engaging email content that drives click through
Contribute to testing and proof-reading email and website content
Technical understanding of content creation through ESP programs such as Adobe Experience Manager and Salesforce
Testing email template rendering through Litmus platform to ensure consistency between all clients and domains
Audit email automations to ensure assets and copy are up to date
Help develop new CRM creative concepts and initiatives that focus on retention
Assist in executing broader CRM strategy through AB testing ideation and execution
Paying close attention to weekly reporting from GA, CRM and Business Intelligence programs to identify insights that can be addressed in the short, medium and long term to increase customer retention rates
Ad hoc duties as required
Apply via the link below
Share job
Exciting careers in executive search and recruitment
